{"id":15557,"date":"2026-03-04T14:41:44","date_gmt":"2026-03-04T06:41:44","guid":{"rendered":"https:\/\/www.sec.rakuten.com.hk\/?post_type=career&#038;p=35535"},"modified":"2026-03-04T15:05:04","modified_gmt":"2026-03-04T07:05:04","slug":"senior-social-media-officer-assistant-manager","status":"publish","type":"career","link":"https:\/\/www.sec.rakuten.com.hk\/en\/career\/senior-social-media-officer-assistant-manager","title":{"rendered":"Senior Social Media Officer \/ Assistant Manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15557\" class=\"elementor elementor-15557\" data-elementor-post-type=\"career\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-552cc187 e-flex e-con-boxed e-con\" data-id=\"552cc187\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f5ef05f e-con-full e-flex e-con\" data-id=\"2f5ef05f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32755b2d elementor-widget elementor-widget-text-editor\" data-id=\"32755b2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tKey Responsibilities:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3ea6fe elementor-widget elementor-widget-text-editor\" data-id=\"5c3ea6fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Strategize, create, and publish high-performing content (KV, videos, etc.) tailored to platform-specific best practices\u2014especially YouTube, Facebook, Instagram, LinkedIn, and TikTok\u2014with a focus on maximizing reach, engagement, and follower growth.<\/li>\n \t<li>Develop video content optimized for audience retention, shareability, and platform algorithms, using hooks, storytelling, and visual appeal to boost view-through rates and virality.<\/li>\n \t<li>Generate insights from data and convert into creative design &amp; copywriting, work with designer to develop conversion-driven marketing materials.<\/li>\n \t<li>Actively manage and grow online communities through timely engagement, conversation-starting content, and response strategies to foster brand loyalty and audience expansion.<\/li>\n \t<li>Plan and optimize paid social campaigns (i.e. UGC campaign, interactive\/personalized content)<\/li>\n \t<li>Collaborate on content creation with internal teams and influencers\/agencies.<\/li>\n \t<li>Track, analyze and report on campaigns\u2019 performance and ROI based on business objectives.<\/li>\n \t<li>Stay updated on trends, algorithms, and competitor activities, and propose optimization suggestions.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6ed44b e-con-full e-flex e-con\" data-id=\"3c6ed44b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-650d7249 elementor-widget elementor-widget-text-editor\" data-id=\"650d7249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRequirements\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ee71d0 elementor-widget elementor-widget-text-editor\" data-id=\"77ee71d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Bachelor\u2019s degree in Marketing, Business, Finance, or a related field.<\/li>\n\t<li>Minimum 1 year of professional social media management experience.<\/li>\n\t<li>Proven track record of managing and growing audiences across key platforms, including but not limited to YouTube, Instagram, Facebook, LinkedIn, and TikTok.<\/li>\n\t<li>Proficiency with Meta Ads Manager or equivalent social advertising tools and ability to derive actionable insights from campaign data.<\/li>\n\t<li>Experience in the Finance industry is a strong plus.<\/li>\n\t<li>Strong copywriting skills. Graphic and video editing skills are preferred.<\/li>\n\t<li>Creative, visually oriented, detail-focused, and able to merge analytical and creative thinking.<\/li>\n\t<li>Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).<\/li>\n\t<li>Fluent in English and Chinese (written and spoken) required. Mandarin and\/or Cantonese proficiency preferred.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Key Responsibilities: Strategize, create, and publish high-performing content (KV, videos, etc.) tailored to platform-specific best practices\u2014especially YouTube, Facebook, Instagram, LinkedIn, and TikTok\u2014with a focus on maximizing reach, engagement, and follower growth. Develop video content optimized for audience retention, shareability, and platform algorithms, using hooks, storytelling, and visual appeal to boost view-through rates and virality. Generate [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","_links_to":"","_links_to_target":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Senior Social Media Officer \/ Assistant Manager | Foreign Exchange Trading Firm \u2013 Rakuten Securities HK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sec.rakuten.com.hk\/en\/career\/senior-social-media-officer-assistant-manager\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Social Media Officer \/ Assistant Manager | Foreign Exchange Trading Firm \u2013 Rakuten Securities HK\" \/>\n<meta property=\"og:description\" content=\"Key Responsibilities: Strategize, create, and publish high-performing content (KV, videos, etc.) tailored to platform-specific best practices\u2014especially YouTube, Facebook, Instagram, LinkedIn, and TikTok\u2014with a focus on maximizing reach, engagement, and follower growth. 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